Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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Marketing channels / [electronic resource] Barry Berman.

By: Material type: TextTextPublication details: New York : Wiley, c1996.Description: xvi, 663, [60] p. : ill. (some col.) ; 24 cmISBN:
  • 0471577480 (alk. paper)
  • 9780471577485 (alk. paper)
Subject(s): DDC classification:
  • 658.8/4 20
LOC classification:
  • HF5415.129 .B47 1996
Other classification:
  • 85.40
Online resources:
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