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Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis

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The marketing decision [electronic resource] [by] William F. O'Dell.

By:

O'Dell, William F. (William Francis), 1909-

Material type: Text

Text

TextPublication details: [New York] American Management Association [1968]Description: 320 p. illus. 24 cmSubject(s):

DDC classification:

658.8

LOC classification:

HF5415 .O34

Other classification:

85.40
QP 600

Online resources:

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Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in