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Library,Documentation and Information Science Division

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Principles of marketing / [electronic resource] Thomas C. Kinnear, Kenneth L. Bernhardt.

By:

Kinnear, Thomas C, 1943-

Contributor(s):

Bernhardt, Kenneth L, 1944-

Material type: Text

Text

TextSeries: Scott, Foresman series in marketingPublication details: Glenview, Ill. : Scott, Foresman, c1986.Edition: 2nd edDescription: xx, 759, 75 p. : col. ill. ; 24 cmISBN:

0673182134

Subject(s):

Marketing

DDC classification:

658.8 19

LOC classification:

HF5415 .K5227 1986

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