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Real time : [electronic resource] preparing for the age of the never satisfied customer / Regis McKenna.

By: McKenna, Regis.

Material type: Text

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TextPublisher: Boston, Mass. : Harvard Business School Press, c1997Description: xi, 204 p. : ill. ; 22 cm.ISBN: 0875847943 (alk. paper); 9780875847948 (alk. paper).Subject(s): Real-time data processing | Technology -- Sociological aspects | Strategisch management | Organisatieverandering | Informatietechnologie | Klantenservice | Real-time systemen | Consumentengedrag | Temps réel | Technologie -- Aspect sociologique | Temps | Relations avec la clientèle | Consommateurs -- Satisfaction | Communication dans les organisations | Entreprises -- Systèmes d'information | World Wide Web | Verbraucherverhalten | Internet | VerbraucherzufriedenheitDDC classification: 658.4/06 Other classification: 85.10 Online resources: Free eBook from the Internet Archive | Additional information and access via Open Library

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Includes bibliographical references (p. 183-187) and index.

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