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Industrial organization : markets and strategies / Paul Belleflamme and Martin Peitz.

By: Contributor(s): Material type: TextTextPublication details: Cambridge : Cambridge University Press, 2015.Edition: 2nd edDescription: xxv, 799 p. : illustrations ; 25 cmISBN:
  • 9781107687899
Subject(s): DDC classification:
  • 338.6 23 B438
Contents:
Part I. Getting Started: 1. What is 'Markets and Strategies'?; 2. Firms, consumers and the market; Part II. Market Power: 3. Static imperfect competition; 4. Dynamic aspects of imperfect competition; Part III. Sources of Market Power: 5. Product differentiation; 6. Advertising and related market strategies; 7. Consumer inertia; Part IV. Pricing Strategies and Market Segmentation: 8. Group pricing and personalized pricing; 9. Menu pricing; 10. Intertemporal price discrimination; 11. Bundling; Part V. Product Quality and Information: 12. Asymmetric information, price and advertising signals; 13. Marketing tools for experience goods; Part VI. Theory of Competition Policy: 14. Cartels and tacit collusion; 15. Horizontal mergers; 16. Strategic incumbents and entry; 17. Vertically related markets; Part VII. R&D and Intellectual Property: 18. Innovation and R&D; 19. Intellectual property; Part VIII. Networks, Standards and Systems: 20. Markets with network goods; 21. Strategies for network goods; Part IX. Market Intermediation: 22. Markets with intermediated goods; 23. Information and reputation in intermediated product markets; A. Game theory; B. Competition policy; Solutions to end-of-chapter exercises; Index.
Summary: The second edition includes new and revised formal models and case studies. Formal models are presented in detail, and analyses are summarized in 'lessons' which highlight the main insights. Theories are complemented by numerous real-world cases that engage students and lead them to connect theories to real situations. Chapters include review questions, exercises, and suggestions for further reading to enhance the learning experience, and an accompanying website offers additional student exercises, as well as teaching slides.
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Includes bibliographical references and index.

Part I. Getting Started:
1. What is 'Markets and Strategies'?;
2. Firms, consumers and the market;
Part II. Market Power:
3. Static imperfect competition;
4. Dynamic aspects of imperfect competition;
Part III. Sources of Market Power:
5. Product differentiation;
6. Advertising and related market strategies;
7. Consumer inertia;
Part IV. Pricing Strategies and Market Segmentation:
8. Group pricing and personalized pricing;
9. Menu pricing;
10. Intertemporal price discrimination;
11. Bundling;
Part V. Product Quality and Information:
12. Asymmetric information, price and advertising signals;
13. Marketing tools for experience goods;
Part VI. Theory of Competition Policy:
14. Cartels and tacit collusion;
15. Horizontal mergers;
16. Strategic incumbents and entry;
17. Vertically related markets;
Part VII. R&D and Intellectual Property:
18. Innovation and R&D;
19. Intellectual property;
Part VIII. Networks, Standards and Systems:
20. Markets with network goods;
21. Strategies for network goods;
Part IX. Market Intermediation:
22. Markets with intermediated goods;
23. Information and reputation in intermediated product markets; A. Game theory;
B. Competition policy;
Solutions to end-of-chapter exercises;
Index.

The second edition includes new and revised formal models and case studies. Formal models are presented in detail, and analyses are summarized in 'lessons' which highlight the main insights. Theories are complemented by numerous real-world cases that engage students and lead them to connect theories to real situations. Chapters include review questions, exercises, and suggestions for further reading to enhance the learning experience, and an accompanying website offers additional student exercises, as well as teaching slides.

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