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Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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The great marketing turnaround : [electronic resource] the age of the individual, and how to profit from it / Stan Rapp, Tom Collins.

By: Contributor(s): Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1990.Description: xii, 336 p. : ill. ; 24 cmISBN:
  • 0133655601 :
  • 9780133655605
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415 .R3247 1990
Other classification:
  • 85.40
Online resources:
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Includes bibliographical references (p. 314-321) and index.

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