Import marketing : [electronic resource] a management guide to profitable operations / Jerry Haar and Marta Ortiz-Buonafina.
Material type: TextPublication details: Lexington, Mass. : Lexington Books, c1989.Description: xiv, 230 p. : ill. ; 24 cmISBN:- 0669156922 (alk. paper)
- 9780669156928 (alk. paper)
- 658.8/48 19
- HF3031 .H23 1989
Includes bibliographical references (p. [219]-222).
An introduction to import-marketing management -- The domestic environment of import activities -- An analysis of import markets -- Import-product strategy -- Import-channel strategy -- Import-promotion strategy -- Import-pricing strategy -- Processing the import transaction -- Traffic, customhouse brokerage, documentation, and insurance -- Import procedures.
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