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Library,Documentation and Information Science Division

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Import marketing : [electronic resource] a management guide to profitable operations / Jerry Haar and Marta Ortiz-Buonafina.

By: Contributor(s): Material type: TextTextPublication details: Lexington, Mass. : Lexington Books, c1989.Description: xiv, 230 p. : ill. ; 24 cmISBN:
  • 0669156922 (alk. paper)
  • 9780669156928 (alk. paper)
Subject(s): DDC classification:
  • 658.8/48 19
LOC classification:
  • HF3031 .H23 1989
Online resources:
Contents:
An introduction to import-marketing management -- The domestic environment of import activities -- An analysis of import markets -- Import-product strategy -- Import-channel strategy -- Import-promotion strategy -- Import-pricing strategy -- Processing the import transaction -- Traffic, customhouse brokerage, documentation, and insurance -- Import procedures.
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Includes bibliographical references (p. [219]-222).

An introduction to import-marketing management -- The domestic environment of import activities -- An analysis of import markets -- Import-product strategy -- Import-channel strategy -- Import-promotion strategy -- Import-pricing strategy -- Processing the import transaction -- Traffic, customhouse brokerage, documentation, and insurance -- Import procedures.

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