Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


Image from Google Jackets

The seasons of business : [electronic resource] the marketer's guide to consumer behavior / Judith Waldrop with Marcia Mogelonsky.

By: Contributor(s): Material type: TextTextPublication details: Ithaca, N.Y. : American Demographics, 1992.Description: 269 p. : ill. ; 23 cmISBN:
  • 0936889136
  • 9780936889139
  • 0936889128 (jacket)
  • 9780936889122 (jacket)
Subject(s): DDC classification:
  • 658.8/342 20
LOC classification:
  • HF5415.33.U6 W35 1992
Online resources:
Partial contents:
The marketing season begins -- The holidays -- Time for a sale -- Springing into action -- Summer at last.
Tags from this library: No tags from this library for this title. Log in to add tags.
No physical items for this record

Includes index.

The marketing season begins -- The holidays -- Time for a sale -- Springing into action -- Summer at last.

There are no comments on this title.

to post a comment.
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in