Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis

Image from Google Jackets

Normal view MARC view ISBD view

Marketing : [electronic resource] principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

By:

Bearden, William O, 1945-

Contributor(s):

Material type: Text

Text

TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1995.Description: xlviii, 631 p. : col. ill., col. map ; 29 cmISBN:

025611319X

Subject(s):

Marketing -- United States

DDC classification:

658.8 20

LOC classification:

HF5415.1 .B4155 1995

Online resources:

Tags from this library: No tags from this library for this title. Log in to add tags.

No physical items for this record

Includes bibliographical references (p. [584]-601) and index.

There are no comments on this title.

to post a comment.

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)

Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in