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Strategic marketing /

Cravens, David W. Strategic marketing / David W. Cravens. - 3rd ed.. - Homewood (Ill.) ; Boston : Irwin, 1991.
XXVII, 833 : graf. prikazi ; 25 cm. - (The Irwin series in marketing ) 0256087938 9780256087932 * trzenje strategija trzenja management poslovne odlocitve case study * Series

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