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Strategic marketing / [electronic resource] David W. Cravens.

By:

Cravens, David W

Material type: Text

Text

TextSeries: The Irwin series in marketingPublication details: Homewood (Ill.) ; Boston : Irwin, 1991.Edition: 3rd edDescription: XXVII, 833 : graf. prikazi ; 25 cmISBN:

0256087938
9780256087932

Subject(s):

trzenje strategija trzenja management poslovne odlocitve case study

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