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Word-of-mouth marketing /

658.8/12

Wilson, Jerry R.,, 1944-2005. Word-of-mouth marketing / Jerry R. Wilson. - New York : J. Wiley, c1991.
xv, 256 p. : ill. ; 24 cm. Includes index. 0471524956 : $24.95 9780471524953 * Customer services - Public opinion. - United States Consumer satisfaction - United States. Consumer behavior - United States. Advertising - United States. Public opinion - United States. Marketing. Publieke opinie. Consumentengedrag. Marketing. Publicité - Etats Unis. * Sales promotion

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