Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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Word-of-mouth marketing / [electronic resource] Jerry R. Wilson.

By: Material type: TextTextPublication details: New York : J. Wiley, c1991.Description: xv, 256 p. : ill. ; 24 cmISBN:
  • 0471524956 :
  • 9780471524953
Subject(s): DDC classification:
  • 658.8/12 20
LOC classification:
  • HF5415.5 .W59 1990
Other classification:
  • 85.40
Online resources:
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