Keeping customers for life / [electronic resource] Joan Koob Cannie, with Donald Caplin.
Material type: TextPublication details: New York, NY : American Management Association, c1991.Description: vi, 259 p. : ill. ; 26 cmISBN:- 0814450083 (hardcover) :
- 9780814450086 (hardcover)
- 658.8/12 20
- HF5415.5 .C36 1991
- 85.40
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Includes bibliographical references and index.
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