Marketing know-how : [electronic resource] your guide to the best marketing tools and sources / Peter Francese.
Material type: TextPublication details: Ithaca, N.Y. : American Demographics Books, c1996.Description: 337 p. ; 23 cmISBN:- 0936889381
- 9780936889382
- 658.83 Fra
- HF5415 .F73 1996
- QP 611
Includes index.
Consuerm trends -- Marketing information -- The articles -- Private sources -- Federal government sources -- State and local sources -- Appendices.
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