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Consumer behavior : [electronic resource] implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1995.Edition: 6th edDescription: xix, 649 p. : ill. (some col.) ; 27 cmISBN:
  • 0256139725
  • 9780256139723
Subject(s): DDC classification:
  • 658.8/342/0973 20
LOC classification:
  • HF5415.33.U6 H38 1995
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