Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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Basic marketing : [electronic resource] a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by Series: The Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1987
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Basic marketing : [electronic resource] a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by Series: The Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1987
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4.
Consumer behavior : [electronic resource] implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: The Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Chicago : Irwin, c1995
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Product management / [electronic resource] Donald R. Lehmann, Russell S. Winer. by Series: The Irwin series in marketing
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
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Public relations : [electronic resource] a contemporary approach / S. Watson Dunn. by Series: The Irwin series in marketing
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1986
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Strategic marketing management cases / [electronic resource] David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
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Strategic marketing / [electronic resource] David W. Cravens. by Series: The Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Homewood (Ill.) ; Boston : Irwin, 1991
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