Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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41.
DEMON a management model for marketing new products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pittsburgh Carnegie Institute of Technology 1965
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.8 C483.
42.
New marketing strategies evolving flexible processes to fit market circumstance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books 2000
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.802 C491.
43.
Implementing total quality management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Pitman 1992
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 000SB:658.562 L632.
44.
Advanced marketing strategy : [electronic resource] phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1991
Availability: No items available.
45.
Applications in basic marketing : [electronic resource] clippings from the popular business press / E. Jerome McCarthy and William D. Perreault. by
Edition: 1991-1992 ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Homewood, IL ; Boston, MA : Irwin, 1991
Availability: No items available.
46.
47.
Basic marketing : [electronic resource] a managerial approach / E. Jerome McCarthy. by
Edition: 6th ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1978
Availability: No items available.
48.
Basic marketing : [electronic resource] a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by Series: The Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1987
Availability: No items available.
49.
Basic marketing : [electronic resource] a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by Series: Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1984
Availability: No items available.
50.
Basic marketing : [electronic resource] a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by Series: The Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1987
Availability: No items available.
51.
Good idea! now what? / [electronic resource] Howard Bronson. by
Edition: Warner Books ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: New York, NY : Warner Books, [1990], c1989
Availability: No items available.
52.
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54.
Marketing channels / [electronic resource] Barry Berman. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: New York : Wiley, c1996
Availability: No items available.
55.
Marketing management : [electronic resource] analysis, planning, implementation, and control / Philip Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1991
Availability: No items available.
56.
Marketing management / [electronic resource] Peter R. Dickson. by Series: The Dryden Press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Availability: No items available.
57.
Marketing management : [electronic resource] knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Plano, Tex. : Business Publications, 1986
Availability: No items available.
58.
Marketing management, [electronic resource] by D. Maynard Phelps and J. Howard Westing. by
Edition: 3d ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Homewood, Ill., R.D. Irwin, 1968
Availability: No items available.
59.
Marketing management : [electronic resource] analysis, planning, and control / Philip Kotler. by
Edition: 4th ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1980
Availability: No items available.
60.
The marketing of technology / [electronic resource] C.G. Ryan. by Series: IEE management of technology series ; 3
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: London, UK : P. Peregrinus on behalf of the Institution of Electrical Engineers, c1984
Availability: No items available.
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